
Powered
by
people
Shaping the future of UK manufacturing
The future of manufacturing might be driven by technology, but it will be powered by people.
So we work with industry to generate and implement human-led solutions that enable UK manufacturers to embrace digitalisation with confidence.
Our research and resources help industry partners adopt new technologies effectively, ethically and sustainably, giving them a competitive advantage in the global marketplace.

Why
we
exist
We’re here to support the entire UK manufacturing network in adopting digital technology using a people-led approach.
Through rigorous research and testing, we’ve unearthed valuable insights and developed practical tools that foster digital engagement – driving sustainable, ethical and effective digital transformation journeys.
Together, we can cultivate a manufacturing ecosystem in which digital integration enhances productivity, competitiveness and job satisfaction – working as well for your people as it does for your business.
We’re here for...
Our people
We are a team of academics and researchers at the Universities of Bath, Nottingham and Loughborough working in collaboration with industry partners from across the UK.
Our Leadership Team
To get in touch with any of our Leadership Team, or for further information, please contact Cheryl Rothwell, Centre Coordinator via email: p-ld@bath.ac.uk
Professor Linda Newnes,
Centre Director, University of Bath
Dr Susan Lattanzio,
University of Bath
Dr Rob Houghton,
University of Nottingham
Dr Mey Goh,
Loughborough University