The Covid-19 pandemic compelled companies to quickly adopt digital solutions to maintain operations during lockdowns. This raises an important question: how significant was the pandemic in driving digital adoption? Within my research I investigate how companies across Europe invested in cloud computing during this period.

Within the Automotive sector, addressing challenges like self-driving cars, net zero emissions, sustainable production, and the innovative software-defined vehicle will require greater reliance on digital technology. But how can we ensure these tools are both effective and adopted? Our research suggests that the key lies in the thoughtful development of use-cases.